19A Idea Napkin #2


1.) I bring a lot of experience in the food and restaurant industry particularly from a delivery and compact spaces realm. I feel this experience will translate well to a food truck environment because I will be able to thrive in this unique restaurant type. I also feel like my organizational skills and creativity allow me the opportunity to keep the business in check while still being able to try new innovative ideas with both the food program as well as future marketing endeavors.
2.) I will be providing customers with a high-quality food product at a very reasonable cost at events such as UF sporting events and at music festivals/concerts.
3.) The target demographic for this product are individuals that are looking for a high-quality food product that won’t affect their bank accounts too much. I see these customers being a mixture of college students to parents with children that both in a situation that doesn’t allow them to spend a large amount of money. Both situations have their reasons for that but providing this product can alleviate the stress from both sides equally.  
4.) This product will allow these customers to have options when it comes to eating at any particular sporting event or concert. These events utilize a monopoly on the food options within the venue which allows them to jack up the prices on food items that would normally not be as expensive. Also, it allows them to be lacking in the quality of the food as well. I have my own personal experiences where the food I had gotten from one generic food vendor at a sports game being severely under par for even an average eating establishment.
5.) The core competencies for this product and service are the recipes that I have created for this food truck as well as the quality of the food that I am going to provide from this truck. I’m not going to cut corners in the need for profits and I am going to keep my prices affordable in order to provide my customers the best product available at a price that won’t break the bank.

Feedback Memo
I didn’t receive any feedback from my last Idea Napkin post till now. I think that I have really strengthened my ideas and my competencies since the last time I wrote for this assignment.

Comments

  1. Brooke AtwellMarch 25, 2019 at 10:40 AM

    This comment has been removed by the author.

    ReplyDelete
  2. Brooke AtwellMarch 25, 2019 at 10:44 AM

    Hi Cameron!

    I really enjoyed reading your idea napkin. Though you did not receive any comments or feedback from your previous idea napkin, it seems as though you have progressed tremendously with your business idea. I am also in the food industry with my product so I can relate to the main concern of providing high-quality food that won't break the bank aspect. I think this is of the utmost importance when thinking about a entrepreneurial idea because it is what customers often look for first and foremost when walking into a restaurant. Nice work!

    ReplyDelete
  3. Caelan's ENT3003 BlogMarch 25, 2019 at 2:05 PM

    Hey Cameron!
    I also didn't get as much feedback as I would've liked to help further expand on my opportunity, but I think the past few assignments we've done the last couple weeks helped me identify some areas within my original idea napkin that needed some touching up. Creating a customer avatar and creating our prototypical customer helped with lengthen number three of this assignment and provide more details about who I'm selling my service to. Nice post, Cameron!

    ReplyDelete
  4. Danielle MarieMarch 25, 2019 at 11:05 PM

    This comment has been removed by the author.

    ReplyDelete
  5. Danielle MarieMarch 25, 2019 at 11:05 PM

    Hi Cameron,

    You have outlined a great business concept with all the moving components that fit well together. I also did not receive a lot of feedback on my Idea Napkin No.1 but I did notice when I went back and re-read my post, I found areas where I could make improvements. I am glad to see you were also able to do this. Affordable and quality food at events is definitely a market that would draw in a number of customers! Great post.

    ReplyDelete

Post a Comment

Popular posts from this blog

30A Final Reflection

Image
As I look back on this past semester in ENT 3003 I can only imagine what it would be like if I had chosen not to take this class during drop/add. I have learned so much not only from a business perspective but on creative thinking and perseverance even when things were to become difficult. From the Bug List assignment to all the reading reflections as well as the numerous interviews I had to do with potential customers in my concept, I would not be the same person I am today without these frustrations. When I originally signed up for this class I thought I was going to learn what I had to do to be an entrepreneur but in the end, I learned that and so much more. For me, the most formative experience was the Bug List assignment. It was really frustrating to think about the world in the negative way that the assignment requires but it was the eye opener I needed in order to do well in this class. It might have been hard but I did it, which is something all the entrepreneurs that we read...
Read more

9A Testing Hypothesis Part 2

The interviews: As a continuation to the first part of my opportunity, I conducted 5 more interviews of students, fans, and other members of the community to gain a better understanding of the lack of affordable food options at major events around Gainesville. Some interesting findings that I noticed throughout the interview process are that this issue seems to mainly affect students and people who don’t necessarily have an endless amount of free income. Students obviously have a lot of educational expenses with tuition, room and board, books, etc. So, they don’t necessarily have the ability to spend $10-$15 on two small items from concession stands at sports games or food trucks at concerts. While adults with stable jobs are better equipped to accommodate to the increased price since they don’t necessarily have the same quantity of economic constraints that students seem to have. There are a few exceptions to this including members of the elderly age group as they also could share ...
Read more

15A Figuring Out Buyer Behavior #2

        Summary of Interviews Based on the three interviews that I’ve obtained for this assignment there are definitely some clear elements to products in this space that are huge determining factors when it comes to buyer behavior. One of the common threads that were brought up numerous times throughout the interviews was the quality of the food is better than that of the vendor options offered inside the stadiums. They told me some of their horror stories of how terrible their experience was with some of the concession stands that they’ve experienced while attending sporting events. They’ve seen food under heat lamps while they stood in lines for about twenty minutes. I don’t know about them, but I would not have stood in line any longer if I had seen these food practices at a vendor I was literally minutes away from buying from. Another element that seemed to play a major role in the buying process for these interviewees was the overall cost and affordabili...
Read more